Brands who understand the value of generating fame - even in low interest categories - will be in a stronger position to ...

As AIA prepares to shift from Spur’s front-of-shirt sponsor to training kit partner, global CMO Stuart Spencer explains how its 13-year partnership is helping redefine the insurer’s brand.

KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

Now in its fifth year, The Superpowers Index, the largest global study of B2B buying behaviour is back, and it’s bigger and better than ever! With over 16,000 buyers surveyed and ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...