Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

Campus communicators should use this guide along with RIT’s Editorial Guidelines when creating copy for all RIT websites. You may spend hours carefully crafting the content for your website, but the ...

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines. But should you hire a content writer or a ...

Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally ...

Having excellent content isn’t of much use if users can't locate it by searching. While there are no guarantees when it comes to SEO, implementing the following best practices may result in better ...

Located in Stokes 418S, the BC Writing Center offers one-on-one conferences to BC undergraduates looking for help with their writing and written assignments. Our specialists (see below) are trained ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...

Web users are task oriented. In a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A good ...