A marketing professional recounts their immersive experience at Dinner by Heston in Dubai, viewing it as a live case study in sensory marketing. The author details how Heston Blumenthal masterfully ...

Although artificial intelligence is frequently lauded for its coding ability or its math skills, how does it perform when it ...

A new study reveals a psychological pathway that connects narcissistic personality traits with the tendency to engage in ...

The MCAT paved the way for other standardized admission exams, like the SAT, and the many sleepless nights college-bound ...

Summary: New research shows that people tend to prefer simple explanations even when complex ones are more accurate. The study found that individuals focus mainly on visible or known causes while ...

Parents can gain a lot from the adaptability that children may demonstrate. Watching how children recover from small failures ...

Young children have a lot of trust in scientists, and watching superhero TV shows with villainous researchers has little ...

Since the retirement of the Psychology and Statistics teacher Dianne Chrisman, there have been many changes to these classes ...

A new study suggests that when older couples experience positive emotions together in everyday life, they have lower levels ...

Chimpanzees may have more in common with human thinkers than previously thought. A new study published in Science by an international team of researchers provides evidence that chimpanzees can ...

Sharing happy moments with a partner may be good for older people's health, lowering the level of the stress hormone cortisol ...

One of my favourite social psychology/social cognition studies is what I have come to refer to as the trick-or-treat study. Specifically, I’m talking about the research conducted by Diener and ...