Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

In a historic move to amplify its market presence and redefine customer experience, Republic Bank (Ghana) PLC has unveiled ...

MSNBC will debut a new ad campaign during Tuesday night’s election coverage, highlighting the network’s pending name change ...

If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

PlayStation rolls out new advertisements for the PS5, but fans are convinced that the new marketing slogan is mocking a ...

JKS Resources, Inc. ( ($TSE:YMC) ) just unveiled an announcement. Yukon Metals Corp. has initiated a digital marketing campaign in collaboration ...

Press releases have come a long way from fax machines and newspaper clippings. In today’s digital ecosystem, dominated by ...

Manulife Philippines, the local arm of leading international financial services provider Manulife, won the Most Creative ...

A UK Government-commissioned report suggests a lack of information, understanding and support is preventing young people from ...