Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual ...

New consumer data shows how AI, reviews, and real-time updates are shaping the future of local search Rio SEO, a Press Ganey Forsta company and a leader in local experience (LX) solutions, today ...

Just how fast is the local search market growing? Jupiter Research last week downplayed local search advertising growth in its report "Local Search: Growing Revenue in a Transitional Market." At ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Consumers are performing nearly two billion locally targeted searches each month, representing over 25% of total monthly Web searches. That number is likely to grow, given that local search is ...

How visible are your brick-and-mortar locations on local SERPs? Why do some brands only dominate Maps Packs while others surface in AI Overviews? What does “winning” in local search actually mean in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If your business isn’t showing up where customers are looking, you’re missing out on sales.

Google has been dethroned as the most popular platform among Gen Z when searching for local businesses to shop in-person, replaced by Instagram (67%) and TikTok (62%), according to a report from ...