Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...

Write down 10 things you care about. Some will be broad – like coffee or pets – ideas most people can relate to. Others will ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

Influencer product seeding – also known as influencer gifting – is the strategy of sending free products to content creators ...

This six-string bass completely changed the way your favorite country and pop songs from the 1960s sounded. Can you hear the difference?

The SPS webinar is packed with practical strategies, actionable insights & real-world examples you can apply to creating compelling content.

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Abstract: System vulnerability can be exposed through adversarial attack, facilitating the improvement of system robustness. However, existing research has predominantly focused on white-box attacks, ...

Are marketing and advertising the same thing? Not quite. While the two are closely related and often used interchangeably, they play very different roles. Understanding how they differ can help you ...