Viewers will be able to vote while watching live content to directly influence the outcome of what they're watching on their ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Netflix’s latest reinvention blends live TV, gaming and short-form video to make entertainment more immersive and ...

There are many things you can do to enhance your content to make it more appealing to your target audience. But perhaps the most valuable thing you can do to up your content marketing game is to make ...

You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new spin on content ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

A sad news for the niche group of subscribers who enjoy Netflix's special interactive content, as it was revealed via a report that the company is now on the verge of removing it from the platform ...

Using interactive content pieces can help you earn valuable links. Here are five types of interactive content that can inspire your campaigns. If you want to gain a competitive advantage from your ...

The next generation in DVD technology will let consumers carry the equivalent of a hard drive on a disc, but what are they supposed to do with all that capacity? Interact, supporters say.