Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...

Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...

In boardrooms, break rooms and Zoom rooms across America, something powerful and surprisingly simple is reshaping leadership, ...

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

Former McKinsey consultant and Anheuser-Busch InBev marketing executive Chris Curtis has taken the wraps off a new marketing platform which he says is designed to bring enterprise-level marketing ...

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling ...