The short answer: a lot. And at least the top executives say it is paying off.

Brim Analytics, a Nashville start-up founded by Vanderbilt researcher and tech entrepreneur Daniel Fabbri, is gaining traction after Vanderbilt University Medical Center researchers associated with th ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, ...

The Hawks were beaten in transition early in the second period Sunday, then couldn't battle through the "boring" Kings' tight ...

After an up-and-down season and another roster makeover, are the Illini in for another wild ride? One metric offers a ...

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When you’re just starting a company, it’s common to mix personal and business finances. You might bootstrap with personal savings, use your own credit card for early expenses, or sign personal ...

Yankees GM Brian Cashman fires back at Derek Jeter for questioning Aaron Boone’s authority and the front office’s role as ...

While maintenance leaders know this is an important and pressing issue, it’s also one that introduces logistical challenges. Moving all of this knowledge out of work orders and the head of a ...

Having the tools in place to make sense of your shipping data isn’t just useful—it’s necessary. Data powers strategic decision-making, and businesses gain a significant competitive edge when they turn ...