Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Google wants 'AI mode' on Search to be as personal as possible, and it'll soon tap into services like Gmail or Drive to know ...

Google stock climbed after the tech giant reported Q3 earnings and revenue that beat estimates while search advertising and cloud revenue came in above views.

Alphabet's CEO Sundar Pichai hints at a new strategy shift towards AI-driven search, as transformative as universal search in ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Alphabet GOOG reported solid third-quarter earnings with sales growing 16% to $102 billion and adjusted operating margins ...

Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

Paid click growth, or the change in the number of clicks on Google's advertisements, will be an increasingly important metric as artificial intelligence disrupts traditional search, according to Bank ...

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Product and Safety Signals: Google uses search trends to identify scams, phishing tactics, and disinformation campaigns. If a token launch or scam is generating unusual search patterns, those signals ...