The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...

The SMARTIES™ Thailand 2025 Awards honored 58 exceptional winners, comprising 15 Gold, 16 Silver, 13 Bronze awards, and 14 ...

Evolve Group Africa says the fifth anniversary of the Uganda Marketing Excellence Awards (UMEAs), will take place on December ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand ...

Pearl Bank’s Wendi, Stanbic Bank’s FlexiPay, integrate to drive Uganda’s digital financial inclusion agenda, writes. It is ...

New-age brands are redefining oral care as part of a broader lifestyle and grooming ecosystem, and the marketing focus is ...

Mediacorp has reportedly filed a police report against CNA after a controversial Facebook comment was posted from the news ...

Dom Iacovone, founder and CEO of RAW Nutrition, bet on smart partnerships over paid placement. That gamble paid off.