The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...

The SMARTIES™ Thailand 2025 Awards honored 58 exceptional winners, comprising 15 Gold, 16 Silver, 13 Bronze awards, and 14 ...

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to ...

At The Drum’s B2B World Fest, a panel featuring Meta’s VP of global business and product marketing, Andrea Gellert, GPJ’s SVP ...

A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand ...

Pearl Bank’s Wendi, Stanbic Bank’s FlexiPay, integrate to drive Uganda’s digital financial inclusion agenda, writes. It is ...

Homestays has now become the second time during MAFS UK 2025 that Keye has hinted he’s rich. He first casually told ...

Dom Iacovone, founder and CEO of RAW Nutrition, bet on smart partnerships over paid placement. That gamble paid off.

South Africa has quickly grown into Africa’s top gambling hub with the gambling industry making tremendous growth. In just ...

MERZCI, a household name in Bacolod City’s pasalubong (souvenir) food scene, credits its nationwide success to a relentless marketing push that transformed it from a small bakery into a multi-branch ...