Researchers have recently unearthed a fascinating trend in the realm of AI-powered search engines. These advanced tools, developed by leading tech companies, are found to rely more on “less popular” ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engines are changing—rapidly. Over the years, we have grown accustomed to the usual ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

As anyone who uses the internet will know, the way we find information has fundamentally changed. For the last three decades, search engines have delivered ranked lists of links in response to our ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

Younger generations are shifting toward specialized, multi-platform search, and surprisingly high trust in AI is accelerating the trend, according to new survey data. Why we care. Searching is no ...

The founders of the newly-released search site Blekko.com have a problem with the way most search engines work. "When you look at the results in Google and Bing, the results are slipping. They are ...

Search isn't dying—the rules are being completely rewritten. The brands that will thrive in this AI-powered landscape are those that embrace three fundamental shifts: • Invest in genuine expertise ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...