Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

A consumer spots shampoo on a bathroom counter during a Prime Video series, encounters it while scrolling social media, sees ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Abstract: This letter investigates a duopolistic market where firms compete through both pricing and advertising strategies. Due to customer attrition and the effects of advertising, each firm’s loyal ...

Abstract: UAV task allocation still has some challenges in the field of military search, such as the dynamic search environment. Firstly, a task grouping algorithm is proposed, and the search task ...

Republicans up and down the ballot in Virginia are centering their message in the closing weeks of the election on recently surfaced violent texts from Jay Jones, the Democrats' nominee for attorney ...

Facepalm: While the new screensaver model is optional and can be disabled, its arrival says a lot about where traditional pay-TV providers are headed. As subscriptions slide and viewing habits ...

Google is rolling out a series of changes to its Search and Discover pages, the company shared across multiple announcements. The updates will bring new AI-powered features to these key destinations, ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

featureChange that does not break compatibility, but affects the public interfaces.Change that does not break compatibility, but affects the public interfaces. HPO is often an iterative problem, and ...