Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Catalogs and direct mail. We think of them as different things, but catalogs are direct mail. But there are a lot of other formats one can deliver to a customer or prospect’s mailbox besides a catalog ...

In an uncertain economic environment, it is common for businesses to cut their marketing budgets as they tighten their belts and focus on the tactics that drive the most return on investment.

Think direct mail as a marketing tool is out of date? Think again! Discover why you should focus on designing and budgeting for direct mail marketing in your business. Fact: More commerce and wealth ...

The marketing efforts responsible for acquiring the least merchant accounts are telemarketing at 6%, cold calling at 4% and direct-mail campaigns at 1%, according to a recent Aite report. Aite ...