There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

As the fourth quarter (Q4) of 2025, known as the holiday season, gets underway, brands are gearing up for one of the most competitive shopping periods of the year. And, with social media platforms ...

Anne Jarry is director of marketing at Selligent Marketing Cloud. There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

Jim Barnes is CEO of enVista, a global software, consulting and managed services provider enabling both physical and digital commerce. Consumer buying trends continue to evolve rapidly, and the ...

Built on data from more than 450 million weekly interactions on the Autotrader platform, Buying Signals combines with the ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.