The future of e-commerce will be borderless, personalized, and powered by intelligent technology, feels expert.

New research from Cashew reveals how “dupe” buying is reshaping consumer behavior – and why brands in Canada and the U.S. must compete on proof, not prestige. CALGARY, AB, Oct. /CNW/ ...

ABSTRACT: The growing fascination with the Metaverse’s marketing possibilities, including its impact on consumer behavior, is evident. Researchers in the field have found deficiencies in comprehending ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

Abstract: In this new age, fashion influencers have revolutionized the way consumers and customers interact with a brand and how purchasing decisions are made. This paper deals with the idea of how an ...

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...

Digital wallets, or electronic wallets (e-wallets), have developed to be the most common form of digital payment methodology in Indonesia in line with the significant growth in internet accessibility ...

If you think customer expectations were sky-high before, welcome to 2025— the freshest chapter of the saga titled Consumer Behaviour Trends. Let’s read it together! We all remember those seismic ...

Consumers are quickly outgrowing today’s sales market, while businesses are trying to keep customers engaged, creating better shopping experiences. Over the past few years, a growing marketing trend ...

Bird flu has led to an egg shortage in the US. This has affected consumer behavior. This situation has led panic buying and significant shortages across the country. Virginia Tech economist Jadrian ...