Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with ...

U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, ...

Ellen Van Loo, an expert in the field of consumer food behavior, has joined Purdue University’s Department of Agricultural ...

OneOff, the new AI-powered fashion app, uses AI and celebrity style to make fashion discovery social, personalized, and ...

Over 80 years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.

As consumers become more self-aware, advertising is reflecting their experiences in a thoughtful and relatable way ...

FMCG pricing in future will be driven by innovation and adaptability, with brands that blend empathy and excellence thriving ...

The automotive industry is undergoing a significant transformation with the rise of direct-to-consumer (DTC) car sales. This ...

We don’t need to give up on surveys altogether. We just have to enter a new era in which people are no longer reduced to ...

Blue Yonder's Tim Robinson argues that retailers can transform returns from a costly burden into a profit driver by ...

Grief is an individual experience. But Emilie Kiser's social media is showing how important community is when experiencing ...

Researchers have made germanium superconducting for the first time, a feat that could transform computing and quantum ...