Expressing optimism of getting back to double-digit growth by December, the ITC group, with its flagship brand Classmate, recently launched a new category of notebook called Classmate Pulse 3D.
When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players. With the paper-based stationery segment holding a Rs 16,500 crore market now, ...