In a world where customer acquisition costs are soaring and customer retention — particularly retaining profitable ones — is getting harder for every enterprise, “knowing your customer” is not just a ...

We came across a bullish thesis on Salesforce, Inc. on LongYield’s Substack. In this article, we will summarize the bulls’ ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...

AI is all-pervasive. The penetration of Artificial Intelligence (AI) and Machine Learning (ML) is increasing the intelligence quotient in enterprise software applications in every sphere and across ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

Customer Relationship Management has been at the heart of many startups. But the model isn’t driving revenue; it’s driving ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

As part of the annual discussion on what the new year has in store for the CRM industry, The CRM Playaz assembled two groups of executives from some of the leading vendors in the industry to get their ...

By combining claims, EHR and demographic data, machine learning models can anticipate when a member is likely to experience a ...

Salesforce, Inc. CRM posted strong results in its AI and Data Cloud businesses. In the second quarter of fiscal 2026, the company's Annual Recurring Revenue (ARR) from AI and Data Cloud reached $1.2 ...