Even when AI overviews are embedded in Google results, they still impact clicks. A recent Pew Research Center report found that when Google shows an AI summary, users are almost half as likely to ...

The Links Guy takes a unique results-driven approach that has generated numerous high-profile success stories and furthered ...

As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr Daniel Hulme, explains why marketers must ...

SEO is about the long game. Find out how to stop your stakeholders from losing their nerve when an algorithm update hits.

Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: This means SEO is ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

As AI-driven search evolves, traditional keyword SEO is giving way to entity optimization, a smarter, intent-driven approach that prioritizes relationships and context. Learn how entity SEO is ...

Search is evolving – fast. AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

The search engine optimization space is experiencing fundamental change with the introduction of generative AI that begins to influence how people search, how platforms present content and how brands ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...