Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Breaking into the industry today requires more than a degree or a polished résumé; it takes creativity, initiative and proof that you can apply what you've learned.

I know how destructive unchecked addiction can be. All the victims of the ongoing opioid crisis do, too. And this is about ...

For a second theatrical run, nostalgia isn’t enough — it needs a strong hook. Rajamouli and his team deliver that by ...

A wave of private equity accessibility in 401(k)s is supposedly a breakthrough – “democratizing” returns once exclusive to ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

The most powerful marketing machine today is sidestepping a reliance on reaching your own audience via algorithms. A Reddit thread, a Discord server or a fan club where people feel ownership to drive ...

Daniel Baghdasarian, director of marketing at the family owned business, said the buzz in the business since Saturday’s win ...

With a physician mother and geologist father, Katie Morris, Ph.D., was immersed in the world of science from a young age. | ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...