Before you make any changes, you should first determine what is working. An SEO audit tells you which pages get the most visitors, which keywords work, and where your best backlinks are located.

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This guide describes what the current landscape looks like, and some of the strategies for marketing crypto content in 2025.

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Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

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The right choice between content refreshes and new pages depends on how each option serves your audience and search visibility.