An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

PlayStation rolls out new advertisements for the PS5, but fans are convinced that the new marketing slogan is mocking a ...

If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays Here" stretching back nearly as far as Sin City's founding.

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Pavago LLC, a global offshore recruitment firm, has released a detailed case study demonstrating how Celebrate Dental ...

Helen Branswell covers issues broadly related to infectious diseases, including outbreaks, preparedness, research, and vaccine development. Follow her on Mastodon and Bluesky. You can reach Helen on ...

In a historic move to amplify its market presence and redefine customer experience, Republic Bank (Ghana) PLC has unveiled ...