One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, ...

For John Lewis, the measure of success remains both emotional and enduring. “Christmas hasn’t started until the John Lewis ad ...

What marketers can learn from audiences seeking authenticity and trust outside traditional news channels It seems trust in businesses surpasses governments these days. The 2024 Edelman report ...

Marks & Spencer has revealed its Christmas campaign strategy for 2025 across fashion, home and beauty. The “product-first” campaign consists of a number of mini films which will drop “chunks of ...

In an increasingly competitive digital environment, Jedi Digital Marketing Hong Kong continues to strengthen its position as a strategic partner for businesses aiming to enhance their online presence ...

JCPenney and Ashley Graham defy the Ozempic trend with a bold, size-inclusive campaign that celebrates curves and drives ...

With the holidays fast approaching, retailers are doing everything in their power to stand out during the busiest shopping ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

AI is the ultimate yes-man. It will flatter you into failure. It’s never going to push back and stop you from publishing ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.