Image by Radhika86 from Pixabay. Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market ...

Over the last decade, clinics have popped up across Southern California and beyond advertising something called magnetic e-resonance therapy, or MERT, as a therapy for autism.

What marketers can learn from audiences seeking authenticity and trust outside traditional news channels It seems trust in businesses surpasses governments these days. The 2024 Edelman report ...

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

AI’s growing up — no longer just chatting or creating, but actually running workflows and reshaping how entire businesses operate.

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Click here to read my analysis.

Explore the most influential advertising blogs and bloggers shaping the industry today.

Becoming a writer and expanding beyond health into other industries is a rewarding challenge that combines passion, knowledge ...

I do not believe in cheating. Traditionally, the term “ braindump ” referred to someone taking an exam, memorizing the questions, and sharing them online for others to use. That practice is unethical ...