TV News Check on MSN
Local TV Is Finally Ready To Go Programmatic
Dentsu is launching a partnership with ITN/Magnite on its local linear programmatic buying platform in Q1 2026. The post ...
TV News Check on MSN
ITN & Magnite Offer Advertisers Programmatic Access To Local Linear TV Through New Private Marketplace
ITN, a provider of automated activation technology for local TV, and Magnite, an independent sell-side advertising company, today announced the launch of a local linear TV private marketplace designed ...
The new ITN SSP provides programmatic access to local linear inventory and promises to streamline workflows for local ...
Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts ...
The FCC is considering eliminating the ownership cap for TV broadcasting companies. This is the right move for competition and fairness.
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