Amazon Prime Big Deal Days kicks off October 7, and we found the best toy deals for kids of all ages. Lego sets, Ms. Rachel toys, Toniebox audio players, American Girl dolls, Kinetic Sand, Magna-Tiles ...

LEGO’s MRI set familiarizes children with the scanning room, reducing the need for sedation and anesthesia by nearly half ...

The LEGO Group has unveiled a new wave of sets for its LEGO Marvel theme which will hits shelves on January 1st and includes the Spider-Man vs. Ghost Rider Motorcycle, Spider-Man Car vs. Venomized ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

Amazon Prime Day is a solid way to stock up on anything your little heart may desire. Sure, there are great deals to be had ...

As the festive season approaches, savvy parents are already planning their Christmas shopping. Smyths Toys has unveiled its ...

To celebrate spooky season, LEGO is giving away mini witch models and hosting pumpkin hunts and more in stores.

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...