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Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation ...

Paid click growth, or the change in the number of clicks on Google's advertisements, will be an increasingly important metric as artificial intelligence disrupts traditional search, according to Bank ...

Nearly half of all Google searches now trigger AI-generated overviews, yet only 1% result in a click. For brands, this isn’t ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

Needham called out Alphabet's dramatic 83% year-over-year jump in Q3 capex to $24 billion and revised 2025 capex forecast to ...

Product and Safety Signals: Google uses search trends to identify scams, phishing tactics, and disinformation campaigns. If a token launch or scam is generating unusual search patterns, those signals ...

Around five trillion Google searches are made every year, with the volume of commercial queries increasing – but is that ...

eBay’s focus on “Focus categories” such as collectible cards, motor parts, and apparel is driving a better buyer and seller ...

Getty stock rose 19% after announcing a multi‑year licensing deal with Perplexity AI. Perplexity will display Getty’s ...

The new change, which Cloudflare calls its Content Signals Policy, happened after publishers and other companies that depend ...