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Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation ...

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

Paid click growth, or the change in the number of clicks on Google's advertisements, will be an increasingly important metric as artificial intelligence disrupts traditional search, according to Bank ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

Needham called out Alphabet's dramatic 83% year-over-year jump in Q3 capex to $24 billion and revised 2025 capex forecast to ...

Product and Safety Signals: Google uses search trends to identify scams, phishing tactics, and disinformation campaigns. If a token launch or scam is generating unusual search patterns, those signals ...

Around five trillion Google searches are made every year, with the volume of commercial queries increasing – but is that ...

Getty stock rose 19% after announcing a multi‑year licensing deal with Perplexity AI. Perplexity will display Getty’s ...

The Pixel Buds 2a don't stray too far from the original Pixel Buds A in external design, but Google has changed nearly ...

Google Pixel 10 Pro Fold stands out as Google’s most refined foldable yet. Priced competitively against the Samsung Galaxy Z ...