The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

New brand incubator Breakout Beauty UK is setting out to support founders with scaling on TikTok, entering retail, accessing ...

A business line of credit can be a convenient financial tool for your small business as it provides access to a revolving credit line whenever you need it. Whether you run into unexpected expenses, ...

Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more. American Express is introducing significant updates to The Business Platinum Card® from American Express.

Artificial Intelligence (AI) is transforming how businesses understand, engage, and serve their customers. As AI and Generative AI (GenAI) reshape industries, marketing professionals are asking ...

Every time Jennifer publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Discover how cross-selling and upselling can boost your business. Learn the advantages and disadvantages of each tactic and tips for successful implementation.