Researchers have recently unearthed a fascinating trend in the realm of AI-powered search engines. These advanced tools, developed by leading tech companies, are found to rely more on “less popular” ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engines are changing—rapidly. Over the years, we have grown accustomed to the usual ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

Younger generations are shifting toward specialized, multi-platform search, and surprisingly high trust in AI is accelerating the trend, according to new survey data. Why we care. Searching is no ...

Search isn't dying—the rules are being completely rewritten. The brands that will thrive in this AI-powered landscape are those that embrace three fundamental shifts: • Invest in genuine expertise ...