A consumer spots shampoo on a bathroom counter during a Prime Video series, encounters it while scrolling social media, sees ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Facepalm: While the new screensaver model is optional and can be disabled, its arrival says a lot about where traditional pay-TV providers are headed. As subscriptions slide and viewing habits ...

Google is rolling out a series of changes to its Search and Discover pages, the company shared across multiple announcements. The updates will bring new AI-powered features to these key destinations, ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface, per details the company shared in advance of its ...

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial ...

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with ...

Ajay Prasad is the Founder of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The urgent care landscape is bustling. Clinics are ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads ...

Apple has redesigned the hardware underpinning the Dynamic Island on the upcoming iPhone 17 Pro models, shrinking the pill-shaped cutout with a more compact front-facing camera and sensor system, if a ...