Sponsored jersey patches appear to be coming to college sports. How UK's Nike and U of L's Adidas contracts could block the new revenue stream.

Heroics touches a national trend of sports bars leaning into women’s athletics, joining venues like Portland’s The Sports Bra ...

Gazette writers and contributors give you their week 10 predictions for Arizon State Sun Devels vs. Iowa State Cyclones, USC ...

Another season of Duke basketball is right around the corner, and fans in Durham once again have high expectations for the season under coach Jon Scheyer in his ...

After women's basketball head coach Kara Lawson landed a pair of five-stars for the Duke Blue Devils, men's coach Jon Scheyer was able to do the same. On the CB ...

Athletic Association of the Philippines (UAAP) and the National Collegiate Athletic Association (NCAA)—are now in full swing. The UAAP is an athletic association of eight Metro Manila universities, ...

Could JMU join the MCU at some point? While unlikely, the James Madison football team did unveil plans to sport Marvel ...

SAN ANTONIO – Spirit Athletics Gems, now in its seventh season, has been named the best cheer and gymnastics business in SA Picks 2025. Owner and head coach, Roland Soto, said this year is a memorable ...

All-conference cheer performers include senior Sadie Johnson and sophomores Avery Meyer and Emory Whetsel of Watertown; and ...

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

A new deal with John Deere now includes an on-field logo, set to debut for Iowa football's game against Minnesota.

SHIPPENSBURG, Pa. — Shippensburg University announced in September that their athletic programs will have a new logo that will carry the department into the future. The university's current logo, the ...