Twenty years ago, sales leaders around the world were sold on the promise of a new, cloud-based CRM that would replace the moribund legacy applications that ruled the roost. Fast forward to today and ...

Software rivals Siebel Systems Inc. and PeopleSoft Inc. continued their separate pushes into the realm of mobile customer relationship management (CRM) last week. Both companies announced applications ...

Customer relationship management (CRM) applications have moved beyond being tactical tools for managing sales to become the primary means through which many organizations manage customer experience.

My company sells and implements five customer relationship management applications and we've been doing this for too long to mention here without depressing myself. We've implemented CRM systems at ...

In most organizations, associating the CRM application with the business intelligence (BI) system can provide all the magical spells required to enchant customers and ensure their continued loyalty.

Just a few short years ago, the effectiveness of pushing back-end business applications onto small mobile devices was mediocre, at best. The devices weren’t that powerful. Mobile networks were orders ...

Enterprise-software giant Oracle has embedded social-networking functions into its latest CRM offerings, allowing the applications to emulate social-networking sites. At a briefing in the Philippines ...

These and many other fascinating insights are from Gartner’s What’s Hot in CRM Applications in 2018 by Ed Thompson, Adam Sarner, Tad Travis, Guneet Bharaj, Sandy Shen and Olive Huang, published on ...

One of the more difficult challenges that many organizations still face when deploying customer relationship management (CRM) software is actually getting salespeople to use it. Salespeople are still ...

Customer Relationship Management (CRM) is comprised of complementary layers: • It's a philosophy of caring for and nurturing your customers. • It's the organization and roles that deliver fulfillment ...

Salesforce Inc. (NYSE:CRM) is one of the best stocks to buy according to Citadel LLC. October 15 was an important day for the ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Open source products like the ones included in Das' list mostly ...