Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those who don't.

Their purpose is to chronicle the evolution of e-tailing from the eyes of a supply chain analyst. They are primarily focused on the battle between the heavyweights—brick-and-mortar Walmart versus ...

"The festive spirit is also driving strong demand in jewellery — both gold and diamonds, including lab-grown diamonds, as ...

AWS’ managed generative AI service Amazon Bedrock allowed them to catalog and tag more than 700,000 assets in less than six ...

Amazon will cut about 14,000 corporate jobs as the online retail giant ramps up spending on artificial intelligence while ...

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in ...

YOU might be missing out on savings worth hundreds or even thousands of pounds – just by shopping in the wrong places. Top ...

Before you hit “Buy Now,” scroll past the ads—your best value often hides below. Use our smart checklist to compare specs, ...

In 1997, Warner announced its first 30 DVD titles, which included "Blade Runner," "Casablanca," and "Twister," Variety ...

"Customers expect things in minutes," says Amazon boss, as e-commerce giant plays catch-up in hyper-competitive grocery ...