Adobe expands its AI-driven marketing ecosystem, introducing new tools in GenStudio to help global brands create, optimise and deliver content faster than ever.

Filmmakers experimented with Adobe's Firefly AI platform to make short films that screened Oct. 28 at the Adobe Max user gathering in downtown L.A.

Here are the coolest developmental features that Adobe showcased at Max.

Infrastructure development is in a state of transition. Though everyone involved faces new pressures to deliver and innovative new technologies hold great promise, not all of the traditional ways of d ...

It is expanding gen AI and AI agents in content workflows, integrating with major ad platforms, including Amazon Ads, Google, ...

Adobe Max is here, which means big changes are coming to Lightroom, Photoshop, Premiere Pro, Firefly, and more ...

Adobe Firefly gets its biggest AI upgrade yet, bringing advanced tools for sound, video, and design into one powerful ...

At Adobe MAX 2025 in Los Angeles, Adobe unveiled a massive upgrade to its Firefly platform, transforming it into a comprehensive AI-powered creative studio. The revamped suite now supports video, ...

The updates are designed to help creative and marketing teams integrate generative AI and AI agents directly into content ...

Adobe has launched its most significant update to Firefly, introducing advanced video, audio and imaging tools at Adobe MAX ...

Adobe (Nasdaq:ADBE) unveiled AI innovations for every type of creator that redefine the creative process across ideation, ...

Adobe has unveiled significant AI upgrades to its creative studio, Firefly, introducing new tools for video, audio and imaging at Adobe MAX 2025.