The consumer segments embracing AI the most could drive up to 55% of spending by 2030, according to Cognizant’s ‘New Minds, ...

KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...

Owner Associated British Foods said it is also looking into setting up Primark as a separate business, with its CEO calling ...

If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...

As AIA prepares to shift from Spur’s front-of-shirt sponsor to training kit partner, global CMO Stuart Spencer explains how its 13-year partnership is helping redefine the insurer’s brand.

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...

The data’s in: based on insights from 450 marketers, Smartly’s 2026 Digital Advertising Trends Report reveals how AI is powering creative, media, and measurement to deliver real efficiency and ...

Tesla returned to growth in the third quarter posting record revenues after booming sales in America – but the good news was ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 festive season.

Carlsberg is seeing “increasingly positive feedback” from its customers about the advantages of combining its beer with ...