In today’s Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost ...

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce ...

So let’s get this straight. Agentic is supposed to make it easier for buyers to discover audiences and buy ads across ...

It has been a momentous week for OpenAI, who launched ChatGPT Atlas, a web browser to directly compete with Google Chrome.

Elon Musk unveiled Grokipedia, an AI-powered encyclopedia designed as a rival to Wikipedia. Musk claims the project will counter “ideological bias” and “purge propaganda,” a familiar refrain that ...

Apple Maps may soon feature advertisements, marking a significant shift in the app’s user experience. According to ...

Marian Hanke, senior online marketing manager at Vodafone Germany, added: "Adform has helped us replace back-and-forth emails ...

The Observer has signed a partnership deal with Particle, an AI-powered news platform which summarises reporting from various ...

In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix ...

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad ...

In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic ...

OOH succeeds when it feels like an experience, not an interruption. And video is the ideal medium for that. From a ...