People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Even if you don’t have hands-on interaction with data and analytics for your healthcare organization, you’re probably familiar with Google Analytics. But did you know that Google’s trademark analytics ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The recommendations appear in ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...