To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad ...

Google AdWords has been trying to encourage more advertisers to include the display network in their PPC advertising. But because some advertisers feel the quality of some sites within the Google ...

The Google Search Partner network lets advertisers extend their reach, but it’s not without its drawbacks. Learn how and when to use it. To use Google Search Partners, or not? That is the question.

Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites ...