To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad ...

Google AdWords has been trying to encourage more advertisers to include the display network in their PPC advertising. But because some advertisers feel the quality of some sites within the Google ...

Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license ...

The Google Search Partner network lets advertisers extend their reach, but it’s not without its drawbacks. Learn how and when to use it. To use Google Search Partners, or not? That is the question.