Increased traffic tops the list of client expectations of SEO, with 21% of SEO professionals indicating it is the most common objective. Keyword rankings are the top client success metric for 44.7% of ...

2020 was a year of monumental digital change on just about every front. Politically, sociologically, economically, culturally and from a technological perspective, we saw major shifts sure to have ...

Gary Vela is a Peruvian-born American entrepreneur and CEO at Web Daytona, a Florida-based digital marketing agency founded in 2009. As a business owner, search engine optimization plays a vital role ...

Google is constantly making small algorithm changes and only a handful of core updates each year. We all know that these small changes don’t affect SEO as much as the core updates, which can have a ...

The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated ...

If there's one thing we know that is certain and constant about SEO, it's change. There were close to a dozen or so Google algorithm updates in 2020. In 2021, we predict roughly the same. So what does ...

SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001. SEO strategy once meant "I want to be number one for this ...

Next up in your budgeting strategy is evaluating which aspects of SEO are important to you. What exactly are you looking to optimize? There are a few different points that must be taken into ...

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive, rolling out changes to their ...

If you are a vendor and sell your wares online — how could you not be tapping into e-commerce today? It’s time to take a fresh look at your search engine optimization strategy. You might need to tweak ...

Keywords used to be the be-all and end-all of SEO. If your clients’ sites contained enough keywords, you’d consistently drive traffic. Simple. Unfortunately, that led to companies trying to game the ...

Digital marketing has emerged as the most powerful form of marketing in the current era. With more than 4.66 billion internet users as per the 2020 report by Statista.com, there is no doubt an immense ...