The technology giant said at its Connect conference last week that it will launch the supply chain tool next year and the CX tool next month.

Last week, the inaugural SAP Connect 2025 event marked a historic moment for the enterprise software leader. It brought together every major business ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

As organizations attempt to read their digital transformation tea leaves this year, many are simultaneously looking for the best ways to execute once they're ready. That's because digital ...

SAP SE SAP recently announced the acquisition of Emarsys to augment its offerings under the SAP Customer Experience (CX) portfolio. The terms of the deal have not been disclosed yet by either of the ...

From the moment SAP CEO Bill McDermott bounded on stage to kick off this year’s SAPPHIRE NOW and ASUG Annual Conference in Orlando, Florida, he captivated the audience ─ 30,000 people onsite, and over ...

SAP SE SAP recently announced the availability of a new solution within the SAP Signavio software that integrates experience data obtained from end-user surveys (customer, supplier or employee) with ...

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

SAP has announced its intent to acquire Qualtrics, but the reason may not be what you think. It’s not because either company needs to make a strategy change. It’s happening because it’s emotionally ...

SAP SE SAP recently announced the acquisition of Emarsys to augment its offerings under the SAP Customer Experience (CX) portfolio. The terms of the deal have not been disclosed yet by either of the ...