Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Las Vegas has long used creative marketing campaigns to attract visitors, with iconic slogans like "What Happens Here, Stays ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Pavago LLC, a global offshore recruitment firm, has released a detailed case study demonstrating how Celebrate Dental ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...