If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...

B2B buyers are turning to creator content at every stage of the purchasing process, from discovering new products to justifying pricing. New research shows that this type of content plays a key role ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

B2B marketing has never been simple, and changing search habits plus the rise of AI are making it even tougher for brands to capture attention. Here are five ways B2B marketers can adapt and stay ...

B2B Marketing today announces a strengthened strategic partnership with Inflexion Group, bringing enhanced benefits to both B2B Marketing’s Propolis community members and Inflexion Group clients.