Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...
When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...
B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...
In boardrooms, break rooms and Zoom rooms across America, something powerful and surprisingly simple is reshaping leadership, ...
Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...
Former McKinsey consultant and Anheuser-Busch InBev marketing executive Chris Curtis has taken the wraps off a new marketing platform which he says is designed to bring enterprise-level marketing ...
A new study about Gen Z social dynamics was released today that zeroes in on the cohort’s embrace of multiple identities beyond traditional identity markers. The report also highlights Gen Z’s ...
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