Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Recent academic research has focused on the use of novelty and shock in advertising executions. One manifestation of this approach in American television advertising is the use of aggressive humor; a ...

So many studies prove the health benefits of laughter. And so many humorous campaigns have shown the remarkable advertising success that can be achieved by sharing a smile or two. Yet healthcare ...

Over the years, there has been no shortage of discourse on the role of humor in advertising, with industry legends and self-proclaimed funnymen alike frequently rhapsodizing about its importance. In ...

Variety has returned for the second annual Executive Interview Studio, presented by Canva. Top CMOs and senior marketing executives participated in the studio and attended the festival. The Studio ...

The idea that an entire industry could be turned upside-down with one impassioned letter seems like an Ayn Randian fantasy about a single brilliant, driven individual forcing change on the world. But ...

Paul Hornung. Whitey Ford. Tom Heinsohn. Sports fans of a certain vintage will recognize those names as stars of football, baseball and basketball, respectively, from the 1950s and 1960s. Their ...

Certain health issues such as mental illness and sexually transmitted infections evoke feelings of shame, which typically causes withdrawal coping, making it challenging for campaign planners to ...

It played like a well-rehearsed stand-up routine. “Let’s say you’re on the campaign trail …,” the audience member begins. “I have been, yeah, uh-huh” Elizabeth Warren nods, affecting exhaustion. The ...

(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...