The link-shortening service dates back to 2009 and was scheduled for permanent deletion this month. However, to prevent widespread 'link rot,' Google says it will 'preserve actively used links.' ...

Google may have partially walked back a plan to deprecate all shortened goo.gl links, but millions of links that rely on the link shortener will still break before the end of August. Links created ...

Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs receive no traffic. They were previously ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He ...

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes were ...

Links created with Google’s URL shortener will return a 404 error starting August 25th. Links created with Google’s URL shortener will return a 404 error starting ...