The familiar blue links of search engines are being replaced by AI-generated answers, marking a profound shift in how people ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

The regulator has given it "strategic market status", opening the door to what it calls "proportionate interventions." ...

After losing share to the likes of Perplexity, ChatGPT, and Grok, the OG search giant is, perhaps surprisingly, regaining ...

Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

The final day of Google Search Central APAC 2025 focused on query understanding, content quality, and what happens before results hit the page. In 2023, there were more than 800,000 search quality ...

Google: Today, if we need information, the first name that comes to mind is Google. But did you know that the internet in ...